Once you’ve built a website, optimising it for Search Engine Results Pages (SERP) comes next. By following best practices in SEO, our expert search engine optimisation services help your website speak the language of search engines, leading to increased organic visibility and targeted traffic.
Let’s tackle some of the most common SEO blunders head-on. We’ll show you how our local digital marketing expertise in Tweed Heads can turn mistakes into opportunities for growth.
Top SEO Mistakes
- Slow Site = Slow Success (financial curve)
Technology has revolutionised the digital world at the cost of our patience—nobody likes to wait. A sluggish website can send potential customers running back to Google faster than you can say “bounce rate.” And Google’s watching. Slow loading times can seriously impact your search rankings, making you invisible to the public.
The Fix: Optimise your images for the web, streamline your code, and choose a reliable hosting provider. Remember, every second counts!
- Targeting the Wrong Terms
Keywords are fundamental to unlocking your SEO strategy, but selecting the wrong ones can lock you out of the very audience you’re trying to reach. Avoid ambiguous, highly competitive keywords dominated by large corporations.
The Fix: Research niche, long-tail keywords your audience is searching for. Modify your content to address their specific pain points and questions.
- Neglecting Meta Tags
Your meta titles and descriptions are like your website’s storefront window—they offer a sneak peek of what’s inside. Leaving them blank or filling them with generic fluff is a missed opportunity to make a killer first impression.
The Fix: Choose compelling meta titles and descriptions that accurately reflect your page’s content and include relevant keywords. Check that they fit within the recommended character length.
A Holistic Approach to Digital Marketing
Change the way you do business with reliable search engine optimisation services that pave the way for improved rankings, increased traffic, and ultimately, greater business success. As one of the best digital marketers in Tweed Heads, we support businesses like yours with website design and development, content marketing, social media management, and pay-per-click advertising.
Get in touch with Big Rock Graphics to improve your online presence and make a bigger impact online today.
