In an age where technology improves the lives of people all around the world, businesses can stand to similar benefit, with a little creativity and planning. Many are increasingly using it to advance the way business transactions are done, face to face. The way we make purchases at our favourite restaurants and retail stores have…
Social media has become a popular platform for people to spend their time on, and brands have followed suit. Unfortunately, this means that most platforms have become much more competitive, and it’s easy for your brand to get lost in the social media crowd. Whether you’re trying to build brand awareness or increase sales, you’re…
As more people search online for products and services online, the internet has expanded to cater to everyone’s needs by listing every type of information they might require to make a purchasing decision. Digital channels have further levelled the playing field for small businesses by allowing them to market their products and services to target…
Small businesses are confronted with daunting challenges as they enter the world of digital marketing and many view search marketing as one of the most challenging aspects of it. For online success to occur, businesses know that they need to create and follow a marketing strategy that incorporates both paid search marketing and Search Engine…
In today’s competitive marketplace, it’s never been more important to promote and grow your business. The process starts with building a website – but that’s just the tip of the iceberg. There are almost two billion live websites on the internet – a decent percentage of which are your potential competitors. How can your business…
In our previous blog, we explored the various reasons why your business should consider exploring video as a social media marketing tool. In this blog, we will give you ideas about integrating it into your social media strategy and what kind of results you can expect from various platforms.
Video has long been a component in marketing, but when most people think of it they’re imagining slick, big budget commercials featuring major celebrities and brands. Times have changed, and it’s become a medium that smaller businesses can utilise just as effectively at a low cost, especially in light of the incredible opportunities the internet…