Lead generation is a big part of the inbound marketing methodology. Welcome to the third and final part of the lead generation series. Following the previous two informative lessons, here we will go over how the entire process works, as well as the different lead funnel strategies that you can employ in your marketing strategy.…
Building on from last month’s article: A Beginner’s Guide To Growing Sales With Lead Generation And Lead Funnels, it’s time to dig a little deeper and learn more about how lead funnels work. With this article you will come to understand of the different types of lead funnels that exist in the world of digital…
Hold onto your seats while we take you back to the beginning. When it comes to growing your business and increasing your sales, there are things that you can do to guide your marketing strategy in the right direction. What Is A Lead? Before we dig any deeper on the subject, let’s clarify exactly what…
Most business owners don’t realise the massive potential that their websites possess. While the average site does a good job in integrating sales and marketing departments, departments such as accounting and HR are often completely forgotten about. Having a fully optimised and integrated website will save you time and money, and can truly take your…
When you speak of marketing in modern times – digital marketing in particular – Search Engine Optimisation, or SEO, is one of those terms you can’t ignore. The practice is an essential part of gaining reach online, but many business owners still have questions on how to approach it. Because every digital agency approaches it…
As an advertiser in 2019/2020, you would be remiss if you weren’t investing in some kind of digital marketing and advertising efforts. With unprecedented access to potential clients, the Internet challenges businesses to make use of online resources to secure more sales. It’s not like advertising on traditional media, where you time your content based…
The algorithms that determine your website’s SEO rankings are constantly changing, and you need to learn to keep the algorithms looking favourable on your website. To achieve this, there are best practices of SEO that no matter what, will not change and only increase in importance. Here are four points of SEO that you should…
The holiday season is practically around the corner, and your marketing content should be prepared for it. It makes sense that consumers have more time available over the holidays to browse content, but we can expect that they will be looking for entertaining content featuring themes that correspond with the season. This is the ideal…
For the better part of the last two decades, the word “blog” was associated with the sharing of random people’s thoughts online. Over the last decades or so, online platforms such as WordPress evolved from hosting mainly blog sites to hosting business websites as well. In the same breath, the function of the blog has…
Marketing has been a critical component of running a business for as long as humans have been trading. From the early days of bartering at markets to the modern age of the Internet, competition has always been present. The truth is, there’s probably no shortage of what your business has to offer customers. This is…