2023 Website Design Trends You Do Not Want To Ignore!

The welcoming of 2023 brings innovative trends in all digital marketing avenues, and web design is no different! Trends come and go with the passing years, making it vital to stay on top of what is taking place to keep your business site fresh and appealing. What does not change is that a successful website is both functional and aesthetically pleasing.

Staying clued up with current best practices will benefit your business by creating a highly-memorable experience for your visitors and keep conversion rates booming. Keep reading to learn about some key trends upcoming this year for creating stand-out website design in Lismore!

Animation & Motion Design

Integrating motion into your website design is a sure way to get noticed. Motion design can be harnessed in several forms, from scrolling effects and video to animated illustrations and kinetic typography. These animations and motion integration can lead users down a journey or highlight points you spoke about in the website copy.

Whichever way you integrate motion, it is sure that it will capture your audience’s attention, providing a fun and engaging way for them to interact with your site.

However, a word of caution on adding animation or motion to web pages. There is a minor trade-off with using these eye-catching elements and that is the website will take a fraction longer to load than normal due to the addition of CSS or Javascript. If you’re in the camp of “SEO must always have very fast loading times” then it’s best to avoid these animations/motions. In stating that, the impact of additional minimal loading times for the extra CSS/JS required (measured in milliseconds), will have negligible impact on SEO.

Stand-Out Typography

Typography is another avenue to focus on this year. We mentioned kinetic (animated) typography above, which integrates text-in-motion into the site design to add extra visual flair. However, this is not the only trend to look out for, with taking it back to traditional design principles making an appearance.

Last year, thick and bold serifs were all the rage. This year, companies may move toward a more sophisticated and elegant thinner serif. Playing with integrating text and imagery is another intriguing way to marry elements of the landing page together. Alternatively, why not go retro? Texts that inspire nostalgia are a sure way to promote recognisable and positive vibes!

Look to your branding when selecting fonts. If your corporate brand allows for additional font options then now may be the time to experiment with them with a new website design or even a branding overhaul.

Technical Upgrades

Now that we covered some aesthetic elements to consider, what about technical trends? Download speed is still crucial in 2023. Slow websites (20+ seconds) are an absolute no-no, promising a much higher chance of losing visitors. Optimisation of all website elements, including all published content, provides a better user experience, which is fundamental to a successful website. Ideally, websites should load in the 2 to 3.5 second range but we need to consider the balance of function over form in this case. There is little point to having a fast-loading website if you are unwilling to use it as a sales funnel or have visitor metrics such as Google Analytics. Moreover, harnessing user data is still going to be valuable to those hoping to provide a highly personalised experience to visitors to improve conversions.

Lastly, ensuring that website content is accessible to all is essential this year. Accommodating those with disabilities, neurodivergent individuals and those with sensory impairments will help create inclusivity and broaden the pool of likely-to-convert leads and repeat customers.